Outbound · AI sales agent
AI Sales Agents That Call Every Lead Back
Most leads go cold because nobody called twice.
A form comes in, someone means to call back, and by the time they do the lead has already booked with whoever rang first. The agent rings first, and it keeps ringing until it gets an answer or a no.
Every lead called, every time
A lead comes in
The agent calls back within seconds of the form hitting your inbox, while the person is still on your website with their phone in their hand.
Nobody picks up
It tries again on a schedule that changes across the day rather than dialling the same dead hour repeatedly, and it stops the moment someone answers or asks it to.
Someone answers
It confirms who it reached, says who it is calling from and why, asks the qualifying questions you would ask, and listens to the answers rather than reading a script over them.
They are interested
It books the appointment on the call, into the same calendar your team already works from, and sends the confirmation before it hangs up.
They are not interested
It records why, marks them do-not-call if that is what they said, and never dials them again. The reason lands in your reporting, which is how the script gets better.
They call you back
The inbound side recognises the number, knows it was called, and picks up the conversation instead of starting a cold one.
Outbound is regulated, and we build to that
The rules that govern calling people do not care whether the caller is a person or software. Calling hours, do-not-call, consent, and keeping a record of what you did are the same either way.
So the suppression list is checked before a number is dialled rather than apologised for afterwards, an opt-out spoken on the call is honoured on the call, and every attempt is logged with its outcome. If a campaign cannot be run inside those limits, we say so instead of running it.
What buyers ask us first
- Is AI cold calling legal?
- Outbound calling is regulated, and the rules apply to an AI agent exactly as they apply to a person. We build to them: calling-hour limits, do-not-call suppression checked before the call rather than after, honouring an opt-out on the call itself, and a full record of every attempt. We will not run a campaign that ignores them.
- What is an AI SDR?
- An AI sales development rep is a voice agent that does the top of the sales job — calling new and old leads, qualifying them against your criteria, and booking the ones worth your team's time. It does not replace a closer. It makes sure the closer only ever talks to people who picked up and said yes to a meeting.
- How is this different from an auto-dialer?
- An auto-dialer dials numbers and hands a live human to whoever answers. This holds the conversation itself: it asks and answers questions, handles the usual objections, and books. Nobody sits waiting for a connect.
- Will it call my existing customers or just new leads?
- Either, and it is your call. The common patterns are speed-to-lead on new enquiries, reviving a list that went quiet, confirming appointments the day before, and following up after a job.
- How many calls can it make?
- It places calls in parallel rather than one at a time, so throughput is a question of what your pipeline and your compliance window allow, not how many people you employ.
- Does the same system answer inbound calls too?
- Yes. Most businesses run both: the receptionist answers everything coming in, the sales agent handles everything going out, and they share the same record of the customer so neither one starts from nothing.
The calls coming in matter just as much
Chasing leads out is half of it. The other half is that the phone rings while you are on a job and nobody picks it up. Most businesses here run both sides on the same system.